NATURCOM – JUUSON JUURIVOIMA NURTURES LAND AND SEA

Royalty, Corporate Donation

Naturcom is an expert in Finnish grassland. The campaign product itself helps the Baltic Sea, so the donation from sales proceeds is the icing on the cake.

The grassland mixture Juuson Juurivoima aroused widespread interest during its launch year, and is already growing vigorously as an undersown crop for oats.

A mixture that improves soil structure and carbon sequestration

Naturcom worked with carbon farming trainer Juuso Joona to develop the versatile grassland mixture Juuson Juurivoima.

Naturcom donates 50 cents from every sold kilo of Juuson Juurivoima seeds to BSAG’s Baltic Sea action. BSAG and Naturcom began collaborating in 2021.

Grassland mixture immediately arouses widespread enthusiasm

With the aid of Juuson Juurivoima grassland mixture, farmers can maximise carbon sequestration and repair soil structures. This is beneficial for the soil, the climate and the Baltic Sea alike.

The soil-improving grassland mixture immediately aroused a great deal of interest, and quickly sold out during the first spring campaign.

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Juuson Juurivoima grassland mixture is a bold and original alternative for environmentally friendly farmers. These are also words I’d use to describe BSAG’s activities, which made it easy and natural for us to start working together. We’re delighted with both the campaign and the collaboration.
Timo Mäkinen, CEO, Naturcom Oy