Prisma supermarket campaign in St.Petersburg for a cleaner Baltic Sea

Organisation: Prisma LLC

Time: 3/15/2013 – 4/24/2013

Description:

Prisma Chain in Russia arranges a product sales and awareness raising campaign in St.Petersburg. Objective of the campaign is to raise awareness about Baltic Sea issues and collect funds for BSAG`s Baltic Sea work.
14 Prisma supermarkets will sell wine of specified brands and 20% of the price of each bottle will be donated to BSAG for solving problems of the Baltic Sea.
In addition Prisma contributes a page in catalogue and shelve talkers in 14 stores for awareness raising purposes, the total cost for this is 10 000 Eur.
Duration of the campaign; 15.3.2013 – 24.4.2013.